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“Graham has worked closely with us to create a strong, contemporary brand image implemented across a range of marketing collateral. A new website has been launched, incorporating the new design which is further supported by a suite of office stationery and re-branded company vehicles and uniforms, all conveying a more contemporary image that accurately reflects our heritage and brand-values, to both existing and potential clients.”
Darren Kilby, Business Development Manager
John O’Conner Ground Maintenance Ltd

It can cost five times as much to acquire a new customer as it does to keep an existing one. So keep in touch with your customers, keep talking, and make sure they are happy. Not only may they buy from you again, but they may recommend you to their friends and colleagues.
However, we’ve all heard of the 80/20 rule in business and this applies to your customers as well. 20% of your customers generate 80% of your turnover so shouldn’t our communication with these valuable customers reflect this? It needn’t be complicated, it could be as simple as enclosing a more personalised message with your current newsletter, or even a telephone call to catch up (NB Not sell them something!). By grouping customers in this way we can create a targeted communications programme that targets 80% of your effort at the 20% off customers who will generate business for you.
Just some reasons to contact your customers:
Keeping your name in front of them on a regular basis may just catch them at the right moment to pass your name on.
Putting a regular contact programme together will make life easier for you, and will also allow you to vary the ways in which you communicate.