Text Marketing

Text messaging marketing or Mobile Marketing is the ideal marketing tool for both Restaurants and fast food businesses, eager to increase footfall and orders during quiet periods.

We love the power and simplicity of Text Marketing and whilst its not relevant for every business, it is the one truly universal communication medium that all business owners can use. Would you be shocked to find out that SMS open rates exceed 99%, well it’s true! According to a report commissioned by SinglePoint, it was found that text message open rates exceed 99%, and even more shocking is that 90% of all text messages are read within 3 minutes of being received on the mobile phone. When you compare the open rates of text messages to email marketing open rates for a business such as a restaurant (33% open rates), you’re looking at nearly 3X the amount of your customers opening your text messages over your emails. If that’s not a good reason to start an SMS marketing campaign, I don’t know what is…

Welcome new customers TODAY

Targeted texting for sales promotions, special offers and discounts can be sent directly to customers in an instant, one quick SMS campaign can turn a potentially quiet night into a roaring success. Texting is just as powerful for Customer service purposes, it’s a great way to build customer loyalty, and it’s a personal touch that will keep you at the forefront of their mind, ensuring it’s your venue they keep returning to.

The text message marketing service from 3 Dragon Marketing is easy to use and messages can be sent from any PC quickly and reliably. At just a few pence per send, text message advertising is also low cost when compared to adverts, flyers and mailers.

How can text marketing help your business?

Texting for promotions

Send text promotions to drive business growth and to increase trade on habitually quiet days. For example, a restaurant could offer a free bottle of house wine with a meal for two on a midweek evening or an early bird meal discount. A Pizza takeaway could offer a special meal deal of 2 large pizzas for £10 or buy one get one free offers.

Text booking confirmations

SMS appointment reminders provide a cost-effective way to ensure the smooth running of the booking process. It’s also cheaper and quicker than a phone call.

Text news & events

Generate interest in special events or use ‘last chance’ messages to make sure final places are filled. Why not even send a picture message of your special of the day

Customer service

Restaurants can send a thank you text to customers who have visited the restaurant. Further communication could be made at a later date to keep the relationship going, with maybe a courtesy text informing the customer of special offer rates for repeat booking.

What if I don’t have any mobile numbers?

There are a number of easy ways you can accumulate contact numbers. Use a keyword with inbound number (short codes) -see example below and include on your website, newsletters, leaflets & adverts prompting customers to opt–in for your text alerts. Take mobile numbers from anyone booking a table or purchasing a take-away. Promote monthly competitions using the free inbound number and keyword, people may text in as they wait for their take-away meal.

Here’s a demo of a short code for you – just text the words “THP63 OFFERS” to 60777 and you’ll get the idea. When a customer does this it puts their mobile number into the “Inbox” of your text marketing system.

Please note the “THP63” is purely because it’s a demonstration short code!

How much does the service cost?

Our standard pricing option is on this page to give you an idea of your typical marketing investment, but we only have special clients not standard ones so let’s talk first.

So if you like the sound of Text Marketing either fill in the contact form OR give us a call and we’ll be in contact to set you up with your free demonstration account.