Text Marketing

SMS marketing or Mobile Marketing is fast becoming the number 1 marketing tool for Hair & Beauty businesses across the UK.

Hairdresser_welcome_ text promotionsWe love the power and simplicity of Text Marketing and whilst its not relevant for every business, it is the one truly universal communication medium that all business owners can use. Would you be shocked to find out that SMS open rates exceed 99%, well it’s true! According to a report commissioned by SinglePoint, it was found that text message open rates exceed 99%, and even more shocking is that 90% of all text messages are read within 3 minutes of being received on the mobile phone. When you compare the open rates of text messages to emailmarketing open rates for a business such as a restaurant (33% open rates), you’re looking at nearly 3X the amount of your customers opening your text messages over your emails. If that’s not a good reason to start an SMS marketing campaign, I don’t know what is…

A Text message service is an excellent tool for helping salons organise their appointments, whilst also helping to increase business with targeted offersand promotions using text message promotions. A text marketing service is easy to set-up and very cost-effective, working out at a fraction of the cost of a phone call or an advert.

How can a text message service help your business?

SMS appointment reminders – Make sure a client never misses an appointment with a quick text reminder. This will help increase revenue through reducing missed appointments and also encourage people to let you know if they need to cancel so can rebook the chair.

Texting for promotions – Send out marketing text messages on quiet days encouraging clients to book with offers such as 20% off.

News updates -Let your text messaging service make sure your customers know when you introduce new products, services or facilities.

What if I don’t have any mobile numbers?

There are a number of easy ways you can accumulate contact numbers.

Take mobile details from existing customers and input into the text system

Use a keyword with inbound number sometimes called short codes (e.g. .Text OFFERS to 60XXX) and include on the website, newsletters, leaflets & adverts prompting customers to opt–in for your text alerts. Promote monthly competitions using the free inbound number and keyword, people even text in as they are sat in your premises.

Here’s a demo of a short code for you – if you text the words “THP63 PRIZE” to 60777 you’ll get the idea. When a customer does this it puts their mobile number into the “Inbox” of your text marketing system. Please note the “THP63” is purely as it’s a demonstration short code!

Include a data capture form on your website. Customers will happily share their mobile number with you in return for keeping them up to date with latest special offers and events.

How much does the service cost?

Our standard pricing option is on this page to give you an idea of your typical marketing investment, but we only have special clients not standard ones so let’s talk first.

So if you like the sound of Text Marketing either fill in the contact form OR give us a call and we’ll be in contact to set you up with your free demonstration account.